There are many myths regarding search engine optimization or SEO. As search engines grow and evolve so do the theories on how to best understand and utilize these tools. The myths grow due to a lack of rules for how to best rank your site. It is important to keep in mind search engines occasionally change their algorithms, and it is your responsibility to stay informed. Since there are no written rules however the only way to do so is to different strategies until you what works.

Given below are some SEO myths that you should keep in mind when optimizing your site.

A very common yet peculiar SEO myth is that PPC ads will affect the performance of your site in the organic listings. This fact is quite untrue. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. You should, instead, be concentrating on building more backlinks, if you want to increase the rank of your site, as well as adding quality content. The most effective way to pass judgment regarding this myth is by being practical.

Internet marketers often believe that tricking the search engines into ranking you is what search engine optimization is all about. If you set out to deceive the search engines, however, you will also be deceiving your target audience. You want traffic that converts, and this is not likely if people have found your site after being fooled by your description. Real world SEO is all about working on optimizing your content, getting high quality backlinks and basically giving the search engines what they want.

As long as you are using a method that is honest and based on reality, you can use certain tricks to help you. You should be looking at the long term, not trying to get fast and temporary results.

It’s also a myth that you need to frequently update your site, even though many people believe it greatly impacts your search engine rankings. Adding fresh content frequently to your website will lead to spiders visiting your site more often but it won’t affect your SERP rank. So, don’t make changes that aren’t needed simply for the search engines. They will not be affected in any significant way. In fact, if you search around, you will notice that some of the high ranking websites in popular niches haven’t been updated in a long time.

Overall, the myths that we discussed above are definitely common but don’t have to make your SEO efforts difficult. You need to ensure that you know the truth when starting to promote a site with the search engines, so that you can focus your efforts in the right areas.

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