For the past few years the rise of social bookmarking as a flexible tool for SEO and marketing has had a huge impact in IM. Bookmarking is heavily in use by online marketers for obtaining backlinks and additional traffic. Yet the smarter IM businesses will use particular bookmark sites as they are intended to be used which is also a method for continued growth and development. It basically is a matter of your specific business goals and perhaps what appeals to you. Yes, bookmarks can be stored in your account at bookmarking sites, although they have become social centers for lots of people. Several bookmarking sites have more SEO power than others which has an impact when you use bookmarking tags.

A few of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so those sites changed the link attribute from dofollow to nofollow – blame Google. Sites like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google due to their high PR status. Naturally, I make supposition about any influence Google had with those changing their links to nofollow. But I wouldn’t be surprised if that happened.

But you can achieve exposure when you take a more responsible approach to using social bookmarking sites. The majority of people who use them for backlinking tend to create very thin profiles that offer no value to the particular community. What you can do is simply write better profiles that at least look like they’re for real. They have found that the more ‘full bodied’ profiles do not get removed and have a longer shelf life. Plus, when you do this you are contributing something to the site, and you are able to keep high quality bookmark profiles for years.

Additionally, a good profile with solid content can be used for RSS feed creation which is fantastic. You can promote your RSS feed at other places and RSS directories. Consider the added benefit of more coverage for your links in those feeds. However, you do not want to irritate any feed subscribers by including too many links through the content.

There is a balance that you have to hold with the amount of content and different marketing methods in your feeds. The more you do that and actually do just a little bit of networking, you’ll gain more coverage and trust-rank, so to speak, at these sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will discover it serves you well.

There is flexibility inherent with dealing with bookmarking sites; so how well you make use of them is your business. We all possibly realize most marketers only desire the off page SEO value with bookmarking sites, and that is cool. The better quality profile strategy is something you ought to check out, and you might like the results.

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Filed under: Social Bookmarking

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