SEO is something that has been deemed very mysterious over the last few years. There are a large amount of people who really get it and they utilize it to build their business’s success levels. You shouldn’t be surprised, then, that there are a wide variety ways to come at search engine optimization. Writing content for sites to rank in search engines like google is but one such area. Some believe that it is best to write the information specifically for the search engine spiders. At the time of this article writing, in 2011, that approach should be all but extinct yet it isn’t for very many people.

Google has been declaring for a long time (and did its best to enforce it with an alogrithm adjustment) that you need to write for men and women not bots. People go to your site hoping to find useful info. What they want to avoid are articles or fragments of content that obviously pander to the search engines like google (SEO articles). This approach is usually adopted because of not getting enough information or finding the right perspective. If you write for a precise audience, you will see some great things occur, like having higher rankings.

Try to keep in mind that Google gives creedence to the length of time a person spends on your website. This is referred to as your site’s “bounce rate” and it presents Google with a lot of data. If most people are spending just a few seconds and then leaving, then Google will conclude your site is not relevant and targeted for that keyword. This is definitely not good news for you. However, if people are spending considerable time, then you will receive more favorable Search engine optimization points from Google. All of it ties in jointly at some point.

It is essential to be able to write well for the visitors to your site and to give them what they are looking for; to do that properly you must do good market research. There is certainly really no other way to find out about your audience, or target market, and give it to them. It is quicker to figure out the needs of your target audience when you have good demographics. It’s much easier to figure out needs and dilemmas when you visit forums that are made use of by members of your projected audience. This puts you in the best position to write about their personal cares and wishes.

This degree of research-based writing also can lend something great to your content. Your content is going to be relevant–something else Google can discover through the use of a simple algorithm. Google’s spiders can read your content and obtain significance from it. The only real way you can achieve that kind of writing is when you are educated about the subject matter. Add that to the bounce rate and Google can easily tell whether or not your site content really is relevant.

Filed under: SEO

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