Google is a household name in many countries, and when you need some information people will be quick to tell you to, “Google it.” If you have a website and you don’t see it in Google, then you need to do something about it. The Internet is growing at warp speeds and organizing it is a big deal. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. If you want visitors to your site then you must learn some basic site optimization techniques. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. However, many people don’t really get SEO and end up doing the wrong things. This article will introduce you to some basic SEO pitfalls to stay away from.

Most new webmasters commit the SEO mistake of making the site too flash-heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash is impressive to the people who visit your site, but search engines aren’t able to recognize it so it the bots won’t be able to crawl your site.

Search engine spiders are looking for content and they’ll go elsewhere if they don’t find any. This will affect your rankings. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. The search engines will place you higher the more content you have.

Don’t forget to put the ALT tags in all the images on your site. ALT tags are used to tell what a picture may be before it’s loaded.

You should also know that ALT tags in your images help you get a higher place within the searches. When it comes to optimization, this is often forgotten about. So you should include keywords with your ALT tags so that you appeal to both human readers and search engines.

Never listen to SEO practitioners who tout SEO techniques that don’t use good ethics. There are lots of companies that offer SEO services. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. Search engines are notorious for banning sites with no notice. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. If they hide anything from you, they’re not the right ones to work with.

Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. Just make sure you’re building links naturally with good amount of internal linking.

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