Local searches are rising as the Internet grows rapidly. You are about to learn about a few SEO techniques that will take you far in this business.

One of the easiest SEO tips that you can use is to create optimized local classified ads. This is an easy way to take advantage of the local searches because the search engines tend to favor such sites and when you use them, you increase the chances of driving direct local traffic to your website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. This ad needs to be directly targeted towards your chosen niche. Make sure that the ad is not loud and that it is as simple as possible. Focus first on the title of your ads because this is what will get people to check you out. Your title should include your keyword phrase as well as your city and state. You can treat the craigslist ad as your landing page, because many times you will notice that it will even outrank your main site. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. Besides that, there is also USFreeAds: it does not work as well as Craigslist but it can still provide you with a great response since it is a well ranked classified site. Your main goal with the classified websites should be to send as much traffic to your best offer by either posting directly or using their traffic as a starting point. Most of the local websites that you target are completely okay with you asking your customers to leave a review for you, except for the site Yelp. Because this is allowed and you can benefit from it quite a bit, why not do it? It is important that you remind your customers to do this however you can: e-mail signature, invoice, contact forms, etc. You need to say something like “It would be nice if you would take a moment to review my business on this local website.” Even though you have no control over these reviews and it’s not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.

A simple SEO tip that is obvious is linking up with the locals. If you want to succeed as a local business, it’s essential to make inroads in your own town or city. High quality backlinks from leading businesses and organizations in your own region are very important when it comes to succeeding online and getting a high rank. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. This informs the search engines that you are a local business worth looking at. The quality of your backlinks is what really counts, more than the quantity. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.

So you should focus more on quality here and then going for quantity.

In summary, what we’ve seen above are simple local SEO tips that you can apply to your current business and get more traffic.

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